Decathlon, CB, and Viva.com announce a partnership that redefines in-store payments with the rollout of a 100% mobile, contactless solution that turns any smartphone or tablet into a secure payment terminal. Thanks to Viva.com’s Tap on Any Device technology, certified by CB, Decathlon can now accept payments instantly, anywhere in the store, using any Android device or iPhone. Already tested in several pilot stores, the solution will be rolled out progressively across the country, aiming to deliver a smoother shopping journey, direct payments without interruptions, the elimination of queues, and total mobility for store staff.
Press release
Decathlon eliminates checkout queues!
4 December 2025
With Viva.com and CB, payments can now happen anywhere in the store.
A Fast-Growing Market in France, with Decathlon as a First Move
CB: Maximum Security, Optimised Costs, Unmatched Performance
Viva.com: The 1st Tech Bank in Europe for businesses, powering softPOS innovation in France
A Fast-Growing Market in France, with Decathlon as a First Move
SoftPOS, which converts a mobile device into a payment terminal, is experiencing explosive growth:
- $11.8 billion in global transactions forecast by 2028
- 61 million compatible smartphones expected by 2028[i]
In France, Decathlon stands out as a pioneer, benefiting:
- Customers, who enjoy a smoother, queue-free experience
- Store teams, equipped with a lightweight, ultra-mobile, and agile tool
Maxime Hochart, Director of Payments and Fraud, Decathlon, comments: “SoftPOS allows us to offer faster, more personalised shopping experiences. It strengthens customer relationships and ensures operational continuity, especially during peak periods or when issues occur with traditional checkout systems.”
CB: Maximum Security, Optimised Costs, Unmatched Performance
By leveraging the power of the CB network, merchants benefit from:
- The highest conversion rates in the market
- The lowest fraud rates
- Scheme fees up to 10× lower than some international competitors
Renan Le Bot, Chief Commercial Officer, CB, commented: “SoftPOS innovation reaches its full potential when combined with the strengths of the CB network: Unmatched security, superior conversion, and controlled costs. Our collaboration with Decathlon and Viva.com showcases CB’s ability to support merchants with solutions that combine innovation, reliability, security, and competitiveness.”
Viva.com: The 1st Tech Bank in Europe for businesses, powering softPOS innovation in France
Viva.com’s leading Tap on Any Device payment technology supports over 40 payment methods and includes advanced features such as:
- Up to 0% transaction fees with the Viva.com Business Debit Card
- Offline payments
- Dynamic Currency Conversion (DCC)
- Real-time settlement
- Embedded Fiscalisation Services
These features are designed to help merchants grow their business and enhance operational performance.
Jean Brice Picardi, Country Manager, Viva.com, stated: “By combining our Tap on Any Device technology with Decathlon’s innovative retail approach and CB’s trusted payment infrastructure, we enable payments anytime, anywhere — with no compromise on speed or security. This solution enhances the customer experience and helps merchants increase conversion and revenue.”